Telecom - Personal
Personal Summer Fest 2013
Promo Campaign
Every summer, the telecommunications company, Personal, hosts a series of music festivals in different cities around Argentina. We worked with Santo to create the campaign for Personal Summer Fest 2013 by shooting, editing, printing, and rotoscoping more than 500 drawings — all done by hand. We used watercolor to give the animation a different dynamic. Despite a tight deadline and a heat wave, we completed six unique TV spots, illustrations for print, and billboard advertising and visuals for the live concerts.
