Lux Chocolate
This concept project is based around the fictional start-up chocolate company, Lux Chocolate. For this brand I wanted to create something that was clean, simple and elegant.
The logo, which incorperates the cocoa bean is very clean, yet eye catching.
For the wrappers, I hand drew the backgrounds, as I wanted very rough lines to contrast with the clean lines of the logo and text. I created three wrappers, for 3 strengths of the product; 62%, 70% and 88%.
This concept project is based around the fictional start-up chocolate company, Lux Chocolate. For this brand I wanted to create something that was clean, simple and elegant.
The logo, which incorperates the cocoa bean is very clean, yet eye catching.
For the wrappers, I hand drew the backgrounds, as I wanted very rough lines to contrast with the clean lines of the logo and text. I created three wrappers, for 3 strengths of the product; 62%, 70% and 88%.
