Every now and again a project comes along that really resonates with why I do what I do. This was one of those projects. Working with my Creative Director, Matt Blume, we developed a series of videos showcasing why the United Way does what they do.
We took a different type of approach with this one. With the idea of using primarily flipcams for our b-roll, we sent them out with our subjects and had them film everyday life: walks with the dog, fishing, family time, etc. We also chose not to film the actual interview, making it a little bit more difficult to tell the visual story.
This is one of a 3 part series. I'll be uploading the others in the weeks to come.
Creative Lead: Matt Blume
Director//Editor: Nick Stout