Fall/Winter 2010 collection Web site UI/UX
Needs: The fashion line à la disposition has a unique audience: avant-garde clothing connoisseurs. An online store was the logical way to reach this small, scattered group. But it would need to tread the fine line between art and commerce.
Solution: We created a minimalist gallery designed to make visitors appreciate fine details in the clothing. The site's landing page was a full-screen video featuring pieces from the collection that drew users into the collection's conceptual narrative. The shopping cart itself was a black canvas containing a scrollable marquee of revolving collection pieces.