NIKE PICTOGRAMS è una campagna infografica che spiega, con un linguaggio semplice ed immediato, che il brand è l'impersonificazione di tutti gli sport. Per farlo lo swoosh diventa simbolo di tutte le icone olimpiche.

NIKE PLAYS = SPORTS
[ diving ]
[ swimming ]
[ synchronised swimming ]
[ water polo ]
[ archery ]
[ athletics ]
[ badminton ]
[ basketball ]
[ boxing ]
[ kayak ]
[ canoe ]
[ cycling bmx ]
[ cycling mountain bike ]
[ cycling road ]
[ cycling track ]
[ equestrian ]
[ polo ]
[ fencing ]
[ football ]
[ gymnastics artistic ]
[ gymnastics rhythmic ]
[ gymnastics rhythmic ]
[ gymnastics trampoline ]
[ handball ]
[ hockey ]
[ judo ]
[ rowing ]
[ tennis ]
[ volleyball ]
[ beach volleyball ]
[ shooting ]
[ sailing ]
[ table tennis ]
[ taekwondo ]
[ weightlifting ]
“The content on this site has been designed by Andrea Papi and was not created with the permission of or in association with NIKE, Inc.  To avoid potential confusion, we would like to note that NIKE is not a sponsor of the LONDON 2012 Olympics.