The Love League is a special program by Richmond SPCA to honor and love their top donors and helpers. Their mission is to rescue, transit and help animals; and their goal is to make their honors feel cared and loved. Their target audience is mainly woman, thus why we used a predominan vintage palette; but added a youngish twist to remember the cuteness of the animals. With vintage vibes and a touch of childish playfulness, the logo is designed to give a warm, playful look to the Love League Program.
