Omegadisc Marketing Collateral
Omegadisc is a fictional product created for Brand Management and Design class. Project tasks involved creating everything required to establish a brand, such as the name, logo, marketing plan, posters to name a few. In the end, the product and its marketing had to be believable, unique and able to satisfy a demand. The completed project was presented to a panel of 4 industry professionals and reception was incredible.
 
Omegadisc is to be a new optical disc format that is capable of 1 terabyte storage and is primarily sold for storage of 4K or Ultra High Definition (UHD) media. The unique feature of the disc is its backwards compatibility. It is able to play in all media players, be it DVD or Blu-ray, therefore offering the best quality possible.
 
Its name comes from the greek alphabet meaning, "the end," which perfectly describes the product since it is the "be-all-end-all" disc format because nothing shall surpass it.
 
The following images are marketing collateral created to execute the marketing plan for Omegadisc.
Business card design, front and back. Blue and violet are the two colors used for all Omegadisc marketing collateral.
Omegadisc is to partner with Best Buy, the leading retailer for DVDs and Blu-ray Discs.
 
The plan is when someone buys a DVD or Blu-ray Disc, an Omegadisc is placed instead. But this is not a problem since it will play just fine on any player since Omegadisc is a backwards-compatible format.
The introduction of 4K TVs were unpleasant. It was introduced when no 4K media is readily available. As of 2013, there still is no format for 4K media which practically renders 4K TVs as useless.
 
This poster pokes fun at this issue. Give your 4K TV what it deserves, not an upscaled 1080p video.
A comparison chart of all 3 formats.
3D is said to be a dying format. With the introduction of Omegadisc, 3D will also be reintroduced as 4K3D, using the Ultra High Definition resolution as a selling point. Not only is your movie in 3D but it is also in 4K which takes you to the fourth dimension.
Omegadisc has its own digital copy service, named Omegadigital.
 
Previously, in older formats, digital copies used separate discs and required a code to obtain. Not only is this a waste of discs but it also is an unecesarily complicated process. With Omegadigital, all discs come with digital copies which will be downloaded upon request by simply popping the disc in your computer. Or, upon subscription to the Omegadigital service, your movie is accessible anytime in the cloud!
Again, poking fun at issues from the Blu-ray Disc era.
 
Currently, when you buy a Blu-ray Disc, you are overwhelmed by the number of discs included in the case. There are individual discs for the 3D version, the 2D version, the bonus features disc, the DVD and the digital copy disc. But with Omegadisc, you get ALL of that in one. Not only are you saving the environment, but you are also saving your wallet the premium that comes with purchasing a Blu-ray.
Poster that simply says Omegadisc is king.
 
One.
Only.
Omega.
 
You don't need anything else. And Omegadisc is the only one.
 
If only this product was real...
Omegadisc Marketing Collateral
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Omegadisc Marketing Collateral

Complete branding and marketing plan for Omegadisc.
5
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Published:

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