MacKenzie Russell's profile

Kay Jewelers "Love Looks Like" Campaign

This project was created for an Interactive Design 2 class at Austin Peay State University in 2021, partnered with Kassidy Jones. We were challenged to create a diversity campaign for an existing brand and decided to create a marriage equality campaign titled "Love Looks Like" for Kay Jewelers, using crowd sourced photos from acquaintances' weddings as well as some found images from the internet. 

We created a series of square aspect ratio posts intended for use on social media platforms and created a couple of variations to add in some motion graphics with GIFs made in Photoshop.
Twitter, Instagram and Facebook Page Mockups with final graphics.
Along with the social media content, we were tasked with creating a few different web ads intended for use via Google AdSense - a leaderboard, skyscraper, and half page ad seen with a mockup below.
The link to the presentation walking through our creative process as well as the final products is linked in the attached source files.
Kay Jewelers "Love Looks Like" Campaign
Published:

Owner

Kay Jewelers "Love Looks Like" Campaign

Published: