Sustainability of Electricity

The SAVE Project

The SAVE project is my final major project from graphic design class.

The SAVE project is a project to sustain electricity usage in Singapore. A lot of people are unaware of the consequenses of consuming electricity more than they needed. Therefore, I have come up with a strategy.

My strategy to achieve the objective of this project is by creating series of awareness campaign in order to make people more aware and also to educate them. There will be a campaign name based on the word “SAVE”. Save has a lot of meaning, but in this case, SAVE means to prevent the waste or loss of and also to conserve. The word “A” is changed into an electricity plug. The word “SAVE” will be supported with a short sentence “electricity project”. By combining them like the logo above, it gives the meaning of preventing the loss of electricity. The campaign name is supported with the background illustration of traffic sign that I have illustrated. Overall, the campaign logo will give out the sense of importance and also a persuasive tone to the people. The campaign logo will also have the complete collaterals as it will be useful during an event.

The main deliverables of this project is a series of print campaign. These print campaigns will educate people how to save electricity and save money by showing them the tips on how to calculate the electricity bill through the mobile application. The print campaigns will be place around the CBD areas to remind the working/business people and also residential areas such as HDB and condominium areas. An ambient or guerilla advertisement is also taken into consideration to attract the attention of more people.

There will also be a website to support the series of campaign. This website will show and educate people of the importance of using electricity efficiently, how it can be done and what are the consequences if electricity is not used efficiently.

Besides website, I will also create a mobile app. This mobile app is designed in order to make people more convenient to access from the mobile phone and other gadgets such as ipad and itouch. The mobile app will show people how much electricity and how much do they need to pay by using the household appliances. There will also be issues sections and tips section to explain how to reduce the electricity consumption on each appliances.

Not only that, a small pamphlet will also be given to people as a guidebook. The small pamphlet. Inside of the pamphlet there will be pictures that will educate people on how to use and apply electricity efficiently in their house.

Another part of the campaign is to engage an event during the Singapore household appliances exhibition in expo. It is a good opportunities to educate people and to tell them how to choose the right appliances, especially families who are going for shopping for their house appliances. This event will show people how to choose the right appliances and how to reduce the consumption of electricity usage in each houses.

A set of merchandising stuffs will also be sold during the event.The merchandises will be stickers, T-shirt, notebook and also others to remind people about saving more electricity. The stickers can act as a reminder from one person to another by sticking the stickers near the electricity appliances.

All of the deliverables above will be supported by the National Environment Agency (NEA). My campaigns will strongly support the actions that the government had taken to prevent the consequences of using electricity excessively.