CHALLENGE
Create a cohesive brand that carries Marilia's message to her community, taking her values and beliefs besides the yoga mat.
Marilia Sutilo is a Brazilian yoga teacher living in Gold Coast - Australia. She beliefs yoga practice can change people’s lives, as it has changed her own. Marilia envisions creating a community where women can feel a sense of belonging and teach them to achieve self-knowledge through yoga.
CONCEPT
Yoga is a practice to understand your body and mind, a refuge amid all the bustle of life. To become whole is necessary to embrace all this urgency calling us and let it go. It is essential to stay still while the entire world continues to spin. This very moment gives life to this brand, a connected moment where all is possible, and one can achieve their true nature.
Positioning
Marilia welcomes everyone, especially women, with her warm-hearted style, offering online and presential classes to people looking for transformation and self-awareness. Her kindness and empathy-based lessons inspire her students to look for their best versions, making them feel empowered and connected.
Messaging
Marilia's message communicates her purpose, inspiring, encouraging, and welcoming her audience. So we created different taglines to shape the perception and trigger feelings on people getting in touch with the brand.
In addition, we also created icons to communicate the messaging.
OUTCOME
The new brand enables Marilia to spread her message to the world in a much more cohesive way and achieve recognition not only as an influential yoga teacher but also as a channel to connect and empower women around the world.
Together we have created a brand that allows Marília to develop new possibilities for future ventures, increasing her community beyond her dreams.
