The Minnesota Department of Public Safety needed drivers to understand what kind of impact drinking and driving can have. The typical shock-value gore, with scenes of horrible crashes was overdone. The audience had become numb to this. So instead, the focus was put on the consequences of getting a DWI (jail time, loss of license, legal fees, etc) by interviewing real people, and having them tell their story. 

These three videos help to educate the general driving public on what it means to get a DWI, and how that would impact their daily life: socially, mentally, and of course monetarily. These longer videos (below) were used in drivers ed classes, and some were cut down to 0:15s for commercial spots.

There is no grey area. It's black and white. Simply put—Don't (even have one sip of a) drink and drive.