Victor Hægy's profile

Déjà vu™ — Premium Edition Design Library Branding

InDesign
Branding



Project © 2022 :
(Déjà vu) - Bookstore 
specializing in graphic design.
Art direction, logo design, graphic design, merch & patterns.


You are asked to imagine the graphic identity as well as the communication strategy of a bookstore specializing in graphic design. This "déjà vu" bookstore offers a very sharp selection of art books, graphic design: numbered editions, rare works.

During this branding concept, I decided to exploit the glyph system related to publishing & editorial design. This is why, I created 2 symbols that I can duplicate, used as pattern, speak with.
This concept was created as part of an artistic direction project, it is a school work.

All uses, reuses of the concept for commercial purposes are strictly prohibited.





Create demand, play on limited and rare stocks.
Allow people to discover new and highly sought-after editorial work.
The whole concept of the project is there.

Déjà vu®​​​​​​​




We also think of our clientele, which is mainly made up of designers, 
which is why a pleasant and easy-to-use site was essential.

https://dejavu.com®​​​​​​​





Directed by HAEGY Victor :
(Déjà vu) - Thank 
you for watching !
Art direction, logo design, graphic design, merch & patterns.

You are asked to imagine the graphic identity as well as the communication strategy of a bookstore specializing in graphic design. This "déjà vu" bookstore offers a very sharp selection of art books, graphic design: numbered editions, rare works.

During this branding concept, I decided to exploit the glyph system related to publishing & editorial design. This is why, I created 2 symbols that I can duplicate, used as pattern, speak with.
This concept was created as part of an artistic direction project, it is a school work.

All uses, reuses of the concept for commercial purposes are strictly prohibited.






Déjà vu™ — Premium Edition Design Library Branding
Published:

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Déjà vu™ — Premium Edition Design Library Branding

Published: