We're calling on the citizens of Buenos Aires, Argentina to join our cause and clean up the streets. Rogue dogs are dropping bombs and it's up to the owners to take action.
Propaganda posters will be placed throughout Buenos Aires to direct attention to the ensuing revolt. A call to action with a brief description will be used to gain interest and spark interaction.
The 'Bombs Away' microsite homepage. Through this site recruits can scroll through the heart of the campaign and learn more about the efforts. Direct links will be provided urging the user to become involved through social media as well.
Ambient.
Faux dog waste will be attached to parachutes containing a call to action and links to social medias. The chutes will be dropped during events, like futbol matches held by Argentina's beloved futbol teams.
Small flags will also be placed in real, left-behind, dog excrement to call attention to the bombs that have been dropped, warning the innocent of the awaiting sidewalk bomb. The flags will also contain a call to action and provide links to become engaged.
Twitter page. Reports new flag sightings and facts.
Facebook page. Reporting events, facts, and calls to action.
Art Direction & Copy: David Gonzalez
