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"Intel Clear" Intel Agency: Red Peak Production Company: Armoury Director: Kevin Osgood & Matt Pizzano Cinematography: Kevin Osgood & Matt Pizza… Read More
"Intel Clear" Intel Agency: Red Peak Production Company: Armoury Director: Kevin Osgood & Matt Pizzano Cinematography: Kevin Osgood & Matt Pizzano Producer: Christopher Masters & Dominic Ferro Line Producer: Lorenzo Benedict Creative Director: Stewart Devlin This short documentary shows behind the scenes of the creation of a new corporate font for the popular microprocessor manufacturer. Filmed in London, Santa Clara, and NYC. Read Less
Published:
THE MAKING OF A CORPORATE FONT
 
ABOUT THIS PROJECT
When a microprocessor manufacturer decided they needed a new font worthy of the digital age, they didn't just pick out a font that had already been designed. They started from scratch to create a custom font that was designed for large sizes on a billboard and also small sizes to be viewed on digital devices. The font also had to be expressed in as many languages as possible. The creation of a custom font, as it turns out, is much more complicated than I had thought. Documenting the process took us from New York to California and then across the pond to London.
 
Directed and Shot by Matt Pizzano & Kevin Osgood
Editing and Art Direction by Kevin Osgood