Mondelez introduced its first ever snack in the health category called Cadbury Fuse Fit. The campaign idea stemmed from the human insight that people often overthink when deciding what to eat. While they want to eat something healthy, they also want something delicious. And this is exactly what Cadbury Fuse Fit offers. 

This snack bar has protein-packed nutty side and delicious chocolaty side. So you don't have to overthink anymore. And this is what they wanted to convey to people through their influencer program. 

So, we decided to divide the two sides of the bar amongst various influencers. While some had the protein-packed nutty side, the others had the delicious chocolaty side. They posted on their Instagram about how they don't have to overthink anymore while deciding what to eat as Cadbury Fuse Fit has both. And then they informed their followers that they only have one side of the bar and the other side is with some other influencer. And they gave their followers a subtle hint about the influencer who has the other side of the bar and asked them to guess who this person is and tag that person in the comments section.

Once the followers managed to guess who it was, both the influencers came together to introduce Cadbury Fuse Fit.