/identity /packaging
BREWLETTE
Redesigning brand identity and packaging for Brewlette, a contemporary online tea brewery set out to re-invent tea into a modern concept by enhancing the experience that comes along with it - one that is truly tea-riffic!
Redesigning brand identity and packaging for Brewlette, a contemporary online tea brewery set out to re-invent tea into a modern concept by enhancing the experience that comes along with it - one that is truly tea-riffic!
CLIENT
Brewlette was founded in 2015 with a simple vision of reinventing tea into a modern concept. Today, Brewlette is a contemporary online brewery servicing pan India - catering from B2C retail orders, B2B white labelling, hosting high tea caterings and experiential events, including gifting for corporates, weddings and more.
THE APPROACH
Our goal was to create a clean, sophisticated and a minimal design language that would help the tea leaves be the hero of the packaging, while bringing clear focus to the name and the type of tea.
The design language was created keeping in mind its adaptability across various packaging forms and the every growing quantity of flavours.
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Year / 2021
