Sally Fica's profile

Email design and production

Email design and production for
The Metropolitan Museum of Art - Retail Division

These are long emails that are sent to both members and non-members who have signed up for email updates. There are two kinds of emails that are sent; one is long, the other short. The long emails are generally around a theme featuring several products from the Met's retail store. The short emails generally feature one product.

These projects are for the retail division of the Metropolitan Museum of Art in New York city. Each project starts with a brief on Airtable. Copy is added along with the products for that emails theme. Currently this freelance job is remote because of the pandemic.

The Met has very stringent brand guidelines and all creative has to be approved by both the art director and the brand manager. These were done in Photoshop 2022.

<category: direct to consumer, housewares, jewelry, puzzles and books>
These are short emails that are sent out. Sometimes there are two copies of emails; one for members and the other for non-members.

Animated gif's are sometimes used to highlight a group of products. This one is for William Morris products. All the images are supplied from the Met and belong to the Met.
Email design and production
Published:

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Email design and production

Email design for the retail division of the Metropolitan Museum.

Published: