Swatch X MoMA
From Our Collection to Yours
Van Gogh, Rousseau, Mondrian, Klimt, and Yokoo feature in this limited edition collection and are the inspiration for the creative thread that guides us around the beautiful gallery space of MoMA.
The films were created entirely in 3D giving viewers the experience of the MoMA gallery as if they had it to themselves. The journey explores all areas of the museum along with the iconic atrium space with the climax on floor 5, the home of Vincent Van Gogh's starry night.
The campaign was featured in titles including Vogue, GQ and Cosmopolitan, art blogs worldwide as well as playing in Time Square, Oxford Circus, Tokyo, Seoul and Milan. A comprehensive social video campaign also ran.
