ABOUT THE PROJECT
Cutty Sark Whiskey, the 'Spirit Of Adventure', is currently being introduced to the Kenyan market, and I'm fortunate enough to be their Creative Strategist on record. In this case they were activating the whisky at The Blankets and Wine festival that was celebrating the 50 years of Kenya's independence.
DESIGN EXCECUTION
I was inclined towards capturing the essence of the festival experience that align with Cutty Sark's brand personality. It's fashionable, and the sweet/sour cocktails are great to have when relaxing in the sun at a music festival. I opted to have the 'constants' which are a Maasai 'Shuka' (blanket) and a cocktail, and in one poster accompany that with other items that are considered essentials by anyone attending: sunglasses and a hat. It's from an aerial perspective because when one is standing up to enjoy the music, thats how I imagine they would want their blanket to look like. :)
Cutty Sark Whiskey, the 'Spirit Of Adventure', is currently being introduced to the Kenyan market, and I'm fortunate enough to be their Creative Strategist on record. In this case they were activating the whisky at The Blankets and Wine festival that was celebrating the 50 years of Kenya's independence.
DESIGN EXCECUTION
I was inclined towards capturing the essence of the festival experience that align with Cutty Sark's brand personality. It's fashionable, and the sweet/sour cocktails are great to have when relaxing in the sun at a music festival. I opted to have the 'constants' which are a Maasai 'Shuka' (blanket) and a cocktail, and in one poster accompany that with other items that are considered essentials by anyone attending: sunglasses and a hat. It's from an aerial perspective because when one is standing up to enjoy the music, thats how I imagine they would want their blanket to look like. :)
To see this and a little more of my work, Visit the Cutty Sark Kenya Page here.
