TRUE TO YOUR NATURE
L'Occitane wanted to challenge the beauty industry by creating a beauty campaign that empowers individuals instead of making them feel insecure.
We created "True to your nature", a campaign that reimagines the concept of "natural". No more no-makeup makeup, no more nude tonalities, whatever feels natural for you, it's natural for us. From bright red lips to untamed curls, if it makes you feel good, then we are here to help you highlight it.
Because a beauty brand should never make you feel insecure, it should make you feel empowered.
