Cheff & Cheff is specialized in the artisan elaboration of takeaway slow food and homemade dishes in Zaragoza (SPAIN), made from 100% natural ingredients and in which time and dedication have been invested, in order to spread the richness in terms of flavors authentic traditional Spanish and Mediterranean cuisine.

A unique experience
that awakens all your senses!

They are characterized by the passion in the preparation of each of their delicious recipes, which has become their letter of introduction for all those clients who wish to discover the secret of artisanal cuisine, which conquers the palates and hearts of the world.

Cheff & Cheff came to us requesting a new web development to replace its previous website that had become obsolete, preparing it to later take the step to expand its business to an online store.

In a first analysis of its situation, we recommend work previously on its logo, which had been distorting in terms of colors, fonts and composition, over the years due to unsupervised application on different media. We proceeded to restyle it a bit and also create a favicon por responsive aplications, also reviewing the claim that did not reflect the artisan essence of the brand.

Changing it from: "Craft production" to "Craft elaboration" a sutil change that reflects better the handmade process.

In the meantime, we prepare an exhaustive long tail SEO keyword research and then proceed to write the web content, for which we opt for objective arguments wrapped in warm and friendly language, appropriate to the location of the business, without abusing the call to emotions. Based on this copywriting we planned the careful styling of the food and the photo session that will illustrate the web later.

For the web design, a very simple design was chosen that did not steal prominence from the excellent photographs of Cheff & Cheff's succulent dishes, respecting, as far as possible, the fonts used in the client's previous commercial publications such as menus and other , publications that we redesigned a bit to be incorporated for web download.

We decided to work with the color palette that we studied during the restyling of the logo, using white to enhance the photos of the colorful dishes and orange and chocolate colors that, on a psychological level, we know whet the appetite and encourage sales.

This first phase of the development of the website quickly positioned it for the important Christmas campaign, and now is pending the second part of the development that will incorporate the online store.

You can see the result at: