Water Polo ACT:
The initial primary purpose was to develop a coordinated, targeted strategy to increase participation through September in conjunction with its member clubs; the overall objective, in the beginning, was to implement a recruitment strategy. However, this purpose changed because the increase of Covid -19 cases in Canberra in August followed by a lockdown, the initial plan had to be pushed back until the state re-open again. Therefore, the objectives for the marketing plan were get more exposure, increase the traffic to website, more audience in social media (Facebook and Instagram) and overall increase the sport brand awareness.
https://www.actwaterpolo.com/home/
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Magazing: Canberra Weekly September 16, 2021
Outdoor: Roadside sign
