BRAND CONCEPT DESIGN ►FIGHT WEAR

Concept development of the brand and complex of products for THE MMA

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I have developed the unique graphic concept, logo and complex of products for the new brand of mixed martial arts Loguard - sport. The new design concept of which is built out of geometric irregular shapes, subjects in cyber - and glitch stylistics, to configure dynamic and expressive feature to the design. The author’s approach to the concept in particular enabled to make the design so inimitable and original. The result is an exceptionally male design which expresses stern, combative temperament, inherent to this sport.

Rashguard design - No.1 "Сyber sharks"

Long sleeve compression t-shirt, breathable mesh back section for high intensity workout comfort, flat seams.

Sublimation print. Original graphics design and illustration integration on the compression items were developed taking into account anatomic features and elastic deformation of the fabric. High-resolution 3D Rendering and quality textures.

Rashguard design - No.2 "Сonfrontation"

Long sleeve compression t-shirt, breathable mesh back section for high intensity workout comfort, flat seams.

Sublimation print. Original graphics design and illustration integration on the compression items were developed taking into account anatomic features and elastic deformation of the fabric. High-resolution 3D Rendering and quality textures.

Fight Short design - No.3 "Cyber skull"

Shorts for training in various martial arts. Original graphics design and illustration.

Elastic breathable inserts on the inner thigh.

Sublimation printing. Internal branded anti-slip for extra grip.

High-resolution 3D Rendering and quality textures.

Fight Short design - No.4 "Cyber octopus"

Shorts for training in various martial arts. Original graphics design and illustration.

Elastic breathable inserts on the inner thigh.

Sublimation printing. Internal branded anti-slip for extra grip.

High-resolution 3D Rendering and quality textures.

Printing with luminous paints on fabric

A great deal of work has been done in the detailed elaboration of author’s illustration prints, stripes and all the fittings for the complex of basic items: rashguards, tights, shorts for mixed martial arts, kimono for Brazilian jiu-jitsu. And also, there was prepared production documentation for every item. With the designer supervision of the item production, selection of fabrics, materials and adapting of designs with 3D visualization of the model there were produced many samples to achieve an ideal quality and choose the best variant before product launch.

As addition to the brave branding and harsh appearance, such a design turned out to be modern and unique at the expense of the advanced technologies and materials which are used in the production.

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kimono bjj Custom design - No.5

The strict kimono design and perforated GI lining are made using high definition printing for an athlete with an extreme environment. The GI design is accompanied by 3D embroideries made of metallic threads and jacquard patches. Fabric style: Pearl weave using premium 100% cotton fabric, 08 oz pants, double reinforced stitching, light weight and extremely durable.