LIGHT PAINTING
EDP Sasha Summer Sessions
EDP Sasha Summer Sessions
BUSINESS ACTIVITY
Energy
CHALLENGE
Create an event at a club for 4 hours which was offered something the brand and the consumer kept as long as possible. Something that was not obvious.
Create an event at a club for 4 hours which was offered something the brand and the consumer kept as long as possible. Something that was not obvious.
SOLUTION
Light Painting. Consumers were photographed and remained static for twenty seconds then the illustrators drew with lights. Last 30 seconds was printed the photograph with the end result.
Light Painting. Consumers were photographed and remained static for twenty seconds then the illustrators drew with lights. Last 30 seconds was printed the photograph with the end result.
BRAND ACTIVATION
Light Painting
