Beginning sketches for the logo. I renamed the restaurant (from Bello Mundo Cafe) to Recess, because of its small square–footage, playful atmosphere, and to emphasize the imporance of taking a break.
Digital renderings.
I decided to go in the direction of the bottom illustration of a 'rosetta,' which is the name of the design that baristas pour into hot beverages with cream. The cafe appreciates San Luis Obispo's art community by featuring art for sale on its walls and student projects. It's obvious when entering the cafe that the pastries they serve are made with natural ingredients and are made only a few at a time to ensure peak freshness. Bello Mundo uses hand shaved dark chocolate in their mocha lattes and their chai lattes and almond milk are made daily.
Finalized logo
First draft of the logo at different sizes, at greyscale, at black and white, and in negative, to determine legibility.
A tiny cafe, just off the streets of downtown San Luis Obispo, needed a serious rebranding. The cafe has all homemade and local ingredients. The owner has taken steps to unplug people that go to take a coffee break, including not offering wifi.
After a couple years, it was time for me to redesign the logo. It was crucial to better illustrate the rosetta and confine the logo into a circle, as well as have more vibrant and energetic colors. I also learned, a little too late, that Georgia is meant for web.
