7 CREATIVE STRATEGIES

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This was a Graphic Design project I participated. I am a BYU Idaho student who is completing a certificate in Graphic Designing. The project was to represent the following seven Creative Strategies, Combination, Juxta-positioning, Isolation, Metaphor or Simile, Change of Content or Environment, Physical Shape Similarity, Material Change, Swap or Focus. I really enjoyed this project and learned new tools in Photoshop. Take a look at my designs below.

Here are some of my brainstorming and sketching ideas

COMBINATION:

Bringing together two unrelated things to create a new object that still makes some sort of sense. I combined the paddles on the ore with the tip of a spoon to create a new kind of ore.

JUXTA-POSITIONING:

Showing the differences between to things and not what they have in common. I took the top of a spoon and replaced the heads of the mannequins to show the contrast between the two objects.

ISOLATION:

Separating the object from its surroundings. I took different wooden spoons and arranged them around the silver spoon to isolate it in the middle.

METAPHOR:

Enhance the meaning of an image as it relates to something else. I took scrabble titles to create a message with the spoon and the boy.

CHANGE OF CONTEXT OR ENVIORNMENT:

Taking contrasting objects with unnatural or uncommon environments to highlight a concept or communicate an idea. I took a boy who was sitting on a stack of books and placed him on a spoon to show that there are other ways to learn.

PHYSICAL SHAPE SIMILARITY:

The use of physical similarities to showcase connections between objects that normally don’t connect. I took a four leaf clover and added the tip of a spoon to replace the leaves.