Tiffany Suwan S's profile

Opera Gallery Visual Merchandising

Lita Cabellut Solo art show VISUAL WALL @ the Opera Gallery 
 
About the Artist, Lita Cabellut
 
The Spanish Lita Cabellut was born on 1961 in Barcelona, where she grew up in a poor Gypsy-environment.
Her work is closely intertwined with the memories of the old area of Barcelona, El Raval, with closeness to the docks, La Bocquerai market, Las Ramblas and Sant Antonie market, replete with pickpockets, street performers and of course, prostitutes.
After 13 years of street and orphan life she got adopted. In this new period of her life she discovers the Prado museum. She become amorous with Goya, Velazquez, Ribera and Rembrandt. One of her preferred statements explaining her passion is: "I married very young, my first marriage was with the art". I can endorse this is the case of Lita.

She got her first exhibition on the age of 17 at the Town Hall of Masnou, Barcelona. At 19 she decided to change her native country Spain, for new challenges in the Netherlands, where she studied between 1982-1984 at the Rietveld Academy in Amsterdam.
 
Nowadays, Lita Cabellut is considered as a painter with a unique 
pictorial language, using a contemporary variation on the fresco-technique and a immensely enjoyable, communicative and recognizable 'Cabellut-palette'. Lita Cabellut's 'human-faced' paintings are exposed all around the globe, in New York, Dubai, Miami, Singapore, Hong Kong, Barcelona, London, Paris, Venice, Monaco, Seoul and many more cities.
 
Client: 
Opera Gallery, Singapore
 
 
Project Objective:
To create a visual merchandise for Opera Gallery to promote Lita Cabellut art works.
 
 
Design Rationale:
The visual merchandise for the operah gallery that I have designed is based on the theme of “Asia Expression”.  It is combination of Asian and european styles that came from the artist’s art pieces.I have come to realise that Lita Cabellut’s art pieces are based on geisha and japanese feel. Each of the art pieces give the mixture feelings that are hard to describe.
 
I have chosen to design the wall with crack texture and colourful wall with a black satin texture for the floor on the both side of visual merchandising walls. Also, by putting Japanese lamps beside the largest art   piece,  it would give the strong feeling of asian touch. The art piece is also decorated with a big frame hanging in front of the art to give the feeling of optical illusion. Explanation will come together besides the art piece.
 
On the right side of the exhibition, there will be a big art piece in between an european lamps with a big frame hanging in front of the art piece. Some of the art pieces are zoomed to show some parts of them in order to attract the attention of people who pass by.
There is also one part of the wall that hangs the japanese lamps.
 
Opera Gallery Visual Merchandising
Published:

Opera Gallery Visual Merchandising

Visual Merchandise for Opera Gallery to promote Lita Cabellut art works.

Published: