Welcome to Ad Designpalooza!
ABOUT THE PROJECT
AdDesign Palooza is an online on-demand ad design event created for designers, marketers and everyone else in the advertising field and hosted by Superside. It features marketing and design professionals sharing their insights and experiences in the industry through online presentations and casual conversations. With such a casual atmosphere around the event itself, the goal was to create branding that would reflect that.
Event itself was imagined as a fun “space party” mixing presentations, with casual conversations and game breaks. Based on Superside’s mascot “Schmoon” – a little green moon - we created a character that would serve as the main protagonist of our visual assets. With expanding on that idea we gave him a full body using simple geometric shapes and exaggerated body proportions.
