"With Purpose" Campaign
Collaborative piece with Spaz, Has.J and AverageJoe
Commissioned by Volkswagen Singapore
Agency: Uniform
Most of what I have learnt over the years, I owe to the creative community. From learning typography with my peers to putting stickers in the streets, to spray painting my first tags with @rscls, I wanted to pay homage to my roots and the creative community who helped me grow into the person I am today.
This piece comprises designs old and new, the sum of my parts, with some key players who continue to inspire me - the hardworking @theregularjo placing importance on the process; the fresh, innovative styles of @has.juf unafraid of experimentation and exploration; and the strong, unapologetic feminist @hellaspaz who constantly inspires me to fight for what I believe in.
