NIFT Winning Calender & Promotional Material, 2013

 
 
Credits : 
Concept: Aastha, Aishwarya, Megha, Priyanka, Smriti
Design & layouts : Ms Rupinder Kaur & Aishwarya Rathore 
Calligraphy : Priyanka Poddar & Smriti Kariwal
Artwork Digitization : Ms Rupinder Kaur & Aastha Shad 
Copywriting : Ms Anupreet Dugal & Aastha Shad 
 
This Diary embraces the vision of the institute in recognizing and maximizing the ‘untapped’ potential of our country.
The intended user is presented with 12 artworks employing the medium of calligraphy, an ancient visual art of writing.  
 
We have tried to put forth an attempt to portray the ideals of the institute through the pages of this Diary and calendar. The peacock’s prestige; the power of the horse; the wisdom of the owl; the longevity of the turtle are actualized in calligraphy. Upholding the traditions of the institute, twelve such forms are consolidated in the separators for 12 months. With a calligraphic rendition, the most notable aspects of the institute have been symbolized though nature’s best instances  
Calligraphy/ Illustrations
Initial paint washes
Initial design variations
Opening page of Diary
January : Peacock 
February : Eagle
March : Crane 
April : Owl
May : Harmony
June : Turtle
July : Deer
August : Lion
September : Fish
October : Elephant
November : Horse 
December : Butterfly
NIFT Winning Calender & Promotional Material, 2013
Published:

NIFT Winning Calender & Promotional Material, 2013

Designing the promotional material (Diary, Calendar) for National Institute of Fashion Technology, India. Team: Concept: Aastha Shad, Aishwarya Read More

Published: