Jay LeRoy's profile
Advertising Design
Advertising Design
Against the odds of opening a new business during the pandemic-induced uncertainty of 2020, the owners of Cornwall Coffee Co. & Mercantile proved up to the challenge and have enjoyed ongoing success.
As Senior Graphic Designer for News of the Highlands, Inc., I've had the opportunity to create numerous advertisements for the company. Taking inspiration from the vintage ambiance of the shop's interior and the nostalgic quality of a "hometown mercantile where there's something for everyone," I set out to create advertisements that grab attention and exude personality. With their move to a larger storefront in 2021, and the opening of Woodsman, their menswear store, the designs started to have less emphasis on kitsch, gearing more towards awareness of luxury brands offered by the company.

The Halloween-themed ad I created, featuring my original cat illustration, was awarded First Place in its division for "Best Small Space Ad" at the 2020 New York Press Association Better Newspaper Contest, with the judges stating "...ad is very noticeable, easily standing out in the paper with bright, bold colors and purposely pairing a holiday message...The ad isn't simply an artistic accomplishment alone though, as key characteristic are all included... Bravo!"
Advertising Design
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Advertising Design

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