In 2021 ADI Museum Design opened with a project curated by Luca Molinari: “Manifesto alla Carriera. Tribute to Italian graphic designers to the Masters of the Compasso d’Oro”.
The exhibition aims to be a collective celebration of the 20th-century best designers interpreted by authors and protagonists of Italian graphic design who have created homage posters consisting of drawings, illustrations, collages or typography.
The visitor actively participates in the exhibition: by choosing a poster he brings home a small dose of design.
Parco Studio has the honor of interpreting Ezio Manzini’s contribution, who works in the field of sustainability design, with a particular interest in social innovation, processes and the consequences of design on society, topics related to our professional and personal profile.
The manifesto interprets one of Ezio Manzini’s key concepts: “everybody designs”. We developed it in a typographic key by designing a lettering that reflects the freedom of the sign and the need to integrate individuals and institutions in the design process.
