Design for Yupi.ca.  This second campaign as a lead up to the Anuga 2013 tradeshow.  The first MailChimp campaign did not have the success as the second campaign did.  We came up with a new concept of putting a face to the name.  The client had a photo shoot done with them in the uniform they would be wearing at the tradeshow.  This went very well for them, as potential clients liked the fact of seeing whom they would be meeting during the show.

 

The colour scheme was more important to the design.  I wanted to show the colours to Yupi.ca’s logo and play more with bold san serif text.