When most refer to Mike's Bike Shop in the community, it's simple. "Where are you going, honey?" "I'm going to MIKE'S!"
Playing on this idea was a series of in-store and online assets, offering Mike's Bike Shop a new guide for their visual branding when marketing to their customers. As a shop that interchanges their products and services as the season turns, it was purposeful to provide separate colour schemes that would accompany both winter and summer months, changing with the leaves and temperature.
When entering the shop, it is hard to miss the motion-based video screens and signage highlighting the company's commitment to families and the community at large.
