OBJECTIVE
The project aim was to redesign three book covers as a series. They needed to have a cohesive look and use only three spot colors to enhance the typographical approach.
APPROACH
I chose to redesign three book covers of Shakespeare’s greatest tragedies: Romeo and Juliet, Hamlet, and Macbeth. My new targets are teenagers who are buying Shakespeare for the first time. I used bright colors and geometric type to indicate happy beginnings and a black background with a hand-written script as a hint of tragedy. These hard and soft elements create a contrast that speaks to the characters in Shakespeare’s tragedies.
