ABOUT THE PROJECT
Clearco’s vision is no less than a cosmic explosion, propelling e-commerce founders to become titans of their respective industries. With the in-house creative team, I helped develop and launch the rebrand with a new visual identity: Starpower. Inspired by the outliers, the elegance of data, that “Eureka!” lightbulb moment, the power of dreams and a nod to Michele Romanow, CEO of Clearco, for her achievements in both television and business. Clearco is the sophisticated style icon of the capital industry with a uniquely feminine approach.
Just as founders need to focus on the big picture and align the data, stars help us navigate the dark seas, predict the future, and materialize our dreams. Bold web colours and gradients evoke the feeling of energy and progression. The black canvas base alludes to the ever-expanding mystical space of the internet that digital entrepreneurs thrive in. Starpower appears in the dots that make up the logo, dot illustration patterns, the iconography system, data visualization and motion design.
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