Video editing for product advertisement for the brand Amrutam.
While interning at my first content creation agency, I was assigned the task to create a set of "informational but enticing videos" for a client, for their Instagram's reels section in order to promote their products and their home delivery service.
The client was Amrutam India.
Amrutam is an Indian brand that provides pure and naturally sourced food products like Desi ghee, Aamla tea, Saffron and Fox nuts.
As this was the first set of 'reels' for their Instagram account, there were no restrictions or references for the visuals or the style of these videos.
For each product, I was only provided the text copy by the copywriter.
I sourced stock videos, images and audio clips from multiple stock websites.
The compilation and editing of the video and audio was all done in
Adobe After Effects.
Amrutam's Instagram account- https://www.instagram.com/amrutamindia/
Link to a reel- https://www.instagram.com/reel/CQ8qt7bpJI4/
