Luxury Eco-Cosmetic Carton & Wrap Packaging
Design Brief: A start-up cosmetic company requires a branding and packaging system for its introductory high-end line of eco-friendly beauty products. The cosmetics are produced in Brazil, using 100% natural ingredients derived from its indigenous tropical flora. The target consumers are college-level educated women aged 22-45 years with an annual earning between $90K-$250K.

Approach:  My approach to this assignment was to create a look of sleek but youthful boldness as well as communicate the products' natural and exotic origins. The wraps were derived from a black linen paper substrate silkscreened with the logo  (rooted in the Portuguese word , meaning . The logo contains an accent mark whose shape is derived from the counter of its 'e' and is further incorporated through the die-cut lattice pattern. The vibrant yellow-green substrate of the cartons show through, creating a rhythmic interest. 

(Left to right): Comps created for powder, eye shadow compact, and lipstick.
(Top to Bottom): Comps created for lipstick, eyeshadow compact, and powder.
Die-cut lattice pattern reveals the lemon-lime colored carton. The logo position remains consistent between carton and wrap.
Logo detail.
Luxury Eco-Cosmetic Carton & Wrap Packaging
38
2,748
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Luxury Eco-Cosmetic Carton & Wrap Packaging

Assignment was to create a brand identity and packaging system for a start-up high-end cosmetic company.
38
2,748
1
Published:

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