Fortaleza is a coffee brand from the north of Spain. They asked us to present ideas based on their tag line, “Enduring flavour”. We then thought about one of those traditional old couples that have been married forever. It was a good starting point to compare their love relationship vs the flavour of the coffee.
Which of the two (relation & flavour) would last longer? Below, you have the solution. A nice, simple and straight forward commercial shot by the award-winning Spanish cinema director Isabel Coixet (Elegy,The Secret Life of Words, My Life Without Me).