Toonami Idents

TOONAMI IDENTS

+ CHANNEL BRANDING

We collaborated with Wicked Pixels to create idents and show GFX for Toonami France's rebrand. We created idents to showcase the launch of their new channel branding by capturing different aspects of popular culture using varying styles and themes seen in popular shows on Toonami's schedule.

The end result is a vibrant and layered approach to all things pop culture and anime.

IDENT DESIGNS

We created 3 different idents that featured different themes, namely, comic style illustration, mecha inspired cybernetics and the classic superhero landing. All were created using different styles and techniques to echo all the different styles of anime and the shows on Toonami's schedule.

IDENT 01_

VR Girl was a character we designed to look like a comic illustration using VR to watch shows on Toonami.

IDENT 02_

'Meach Online' is an homage to classics like Voltron and other mecha inspired shows we wanted to create an ident that brought that idea into the modern age yet still feeling nostalgic for older viewers. Created fully in 3D and using stylized shading and colours we brought our mecha to glorious full colour life.

IDENT 03_

'Superhero Landing' is a play on the now classic superhero trope of doing an epic landing to make an entrance. We created a mysterious hero character in 3D as well as the environment to control the impact and how it broke apart and shattered.

We designed a female hero character for use in the idents. Initially we were going to have her inside a cyberpunk looking VR helmet, but we thought that might be too scary for younger viewers and hid her face too much in the short amount of time we had her on screen.

TUNE-IN BOARD DESIGNS

We designed a few variations of Tune-in boards that tied in the new look seen in the idents to create a look unique to Toonami.

ANIMATED BACKGROUND DESIGNS

These designs were created as part of channel GFX for Toonami to use as backdrops for any announcement they wanted to make with live editable text. It helps enforce the brand identity we created and keep it consistent across the entire channel.