Agata Kubien's profile
DANONE WATERS // Second Chance for all plastic bottles
NO MATTER WHAT BOTTLE YOU ARE,
YOU DESERVE A SECOND CHANCE TO BE RECYCLED
AND RETURN TO THE WORLD



ŻYWIEC ZDRÓJ IS ACCUSED OF PRODUCING PLASTIC NOT WATER.
PEOPLE DON’T BELIEVE IN PLASTIC NEUTRALITY ALTHOUGH ŻYWIEC ZDRÓJ 
IS A REAL LEADER IN IT.

LET ŻYWIEC ZDRÓJ TAKE A STRONG STAND…

THE FIRST WATER IN THE WORLD 
YOU CAN BUY IN COMPETITORS' BOTTLES



In collaboration with market leaders like Coca-Cola, Pepsi Co, Muszynianka we will open the first ever AQUA-TRUCK, where people can buy water in ANY bottle, even in competitors packaging!

People can bring ANY PLASTIC BOTTLE FROM HOME and we will give them Żywiec Zdrój water in already prepared competitors bottles with special ŻZ Eco-labels in return.


Client: Danone Waters
Agency: VML&YR
Creative Director: Agata Kubien, Natalia Borawska
Art Director: Agata Kubien
Copywriter: Natalia Borawska

DANONE WATERS // Second Chance for all plastic bottles
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Agata Kubien's profile
Agata Kubien

DANONE WATERS // Second Chance for all plastic bottles

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Published:

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