EYECATCHER: A GIANT CUDDLY RABBIT
To make this giant rabbit I needed around 36m2 clothes that came from de lost & found depot of the NS (Dutch railway company). The rabbit was used as an eyecather at the Lost & Found event and in the advertisement, to promote the NS Lost & Found project. This project was initiated by KUMPANY to show people that the NS is sustainable and socially involved.
Agency: KUMPANY
Company: NS
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PICTURE AND SHORT VIDEO OF THE LOST & FOUND EVENT
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