Novela Magic | Channel Branding
The Brief
A co-production with our friends at Birthmark for a channel on Multichoice that runs telenovelas from the African continent.
The idea was to symbolise weaving storylines that spoke the way African textiles are crafted.
The Process
In an effort to develop imaging that speaks to a Pan-African audience, we examined how cultural production on the continent is expressed and what common threads we share.
Next, we looked at contemporary fashion from the continent and see how traditional textiles are reimagined, reworked and presented.
We conducted a ton of colour studies to find the right one for the target market and differentiate from competitors.
The result was an undulating threadscape of fine striations of thread that made a flag when they come together in a distinctive range of gem tones.
Wondermerk
Creative Director
Colin O’Mara Davis
Colin O’Mara Davis
Producer
Chris Janse van Rensburg
Chris Janse van Rensburg
Art Director
Zene Stoltz
Zene Stoltz