© 2021
JB's Burger
JB's identity represents the cultural legacy of the American hamburger. A typographic brand loaded with modern and classic traits supported through simple elements portraying a nostalgic era when the word "artisanal" was exclusive for those woodworking or molding clay.
A brand that looks simple, but the same as JB's burgers, it doesn't require a pound of meat, four different "special" sauces, a myriad of cheeses, and certainly not a knife crossing it from top to bottom.
A brand that looks simple, but the same as JB's burgers, it doesn't require a pound of meat, four different "special" sauces, a myriad of cheeses, and certainly not a knife crossing it from top to bottom.
Branding
Art Direction: Alfredo Enciso, Bruno Campos, Matti Vandersee & Marcelo Jimenez
Graphic Design: Jorge Espinoza
Product Photography: Mateos Muñoz
PUPILA
