It was an exciting opportunity to work with both Fantasy and The Ford Motor Co. in developing the in-vehicle User Experience for the 2024 Lincoln Drive Mode Selector. This feature allows the user to select from a series of preset modes that change the behavior of the vehicle so that it is more capable of handing the road ahead. The goal was to create a cinematic experience within the vehicle and let the driver know at a glance what their vehicle was capable of upon making the selection.
Client Creative Director: Nicolas Thetard (Ford/Lincoln)
Design Director: Michael Glass (Fantasy)
Design Director: Michael Glass (Fantasy)
Creative Director: Andrew Edwards (Fantasy)
Account/Project Manager: Betsy Wishart (Fantasy)
3D and Motion Design: Wayne Porter
Keeping with the 'Constellation' theme, each mode would be represented by a stylistic planet that engulfed the personality and capabilities of the selected drive mode.
These animations were the final reference delivery to the software team and I exported png sequences of the planets and handed them off for production.
I will continue to update this project as more work is allowed to be shown.
Working with both the Ford/Lincoln team and the designers over at Fantasy was a great experience and we all learned a lot. The quality and work ethic of this team is unmatched and I am looking forward to the final product. I will update this project with in-vehicle visuals when appropriate.
Thank you.
