// Rebranding NOVA - Egyptian Home Appliances since 1977
Our team was commissioned by “Standard Industrial” to rebrand and re-launch its time-honored and iconic brand “Nova”; one of the oldest home-grown brands that has, for decades, pioneered the household and electronic products and appliances in the Egyptian market. The new brand identity came after a careful study of the brand’s history, personality and positioning combined with the future to-be vision of the management.
The decision was primarily based on the new target brand personality characteristics, core values and positioning envisioned for the future of the brand. The old identity simply did not fulfill these aspirations in addition to looking outdated, inconsistent and less innovative when compared to other close competitors in the market. The old brand was not reflecting the advanced technology and tip-top quality measures that go into the production of Nova’s products and had to be let go of.
The new logo design for Nova combined several visual elements in a circular iconic emblem. Keeping the distinctive red color of the original brand, the new logo mark implied a part of a Star which is a major association with the meaning of the word “Nova” while also emphasizing the notion of Leadership and Success. The logo mark also embraces an “N” letter and an electric spark for those who would ponder more deeply. The new Arabic and English typeface of the logo have also been a great improvement over the old logo with more modern, fresh and technological vibes.
The new brand identity was launched in 2021 and appeared on the various touchpoints and media including company’s stationery, print materials and products packaging/cartons. Touch points also included digital channels like the company’s online shop and social channels as well as outdoor channels such as shop facades and an Egypt metro Ad campaign.
