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    The “Look of the Games” is the graphic system of Olympic Games that communicates both the Olympic Spirit and the unique personality of the partic… Read More
    The “Look of the Games” is the graphic system of Olympic Games that communicates both the Olympic Spirit and the unique personality of the particular host region. It is the backdrop for the gathering of world class athletes to inspire them to do their best and to celebrate their endeavors. Applied to thousands and thousands of applications, with an audience in the billions, means it just might be the biggest design program any designer would have the priveledge to work on. Read Less
    Published:
VANCOUVER 2010 — LOOK OF THE GAMES
The Design Process and the Results