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Dán 'n Dog - Pet Friendly Café
Dán 'n Dog
Branding/Identity Design

Dán 'n Dog (pronounced "Dawn 'n Dog) is a pet friendly café founded as a space to catch up with old friends and even make new ones, for owners 
and pets alike. 

The name is inspired by an affectionate family nickname for my father Brendán (Dán for short) and our dog, Ted.

To maintain a friendly and informal tone of voice, the 'n was favoured for 
the logo instead of  a grammatically correct "and" or an ampersand. 
The copywriting is straightforward yet sympathetic to the more inconvenient aspects of caring for a pet.

While pet owners are the intended target audience, a clean, balanced visual language (i.e untextured, vector illustrations, equally analogous and complimentary colours) was chosen to appear just as enticing to those who don't own a pet, creating an enjoyable atmosphere for all who stop by.

This brand identity was undertaken as a personal project between my third and fourth 
years of study at Limerick School of Art and Design.
Dán 'n Dog - Pet Friendly Café
14
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Published:
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Jack McKeon

Dán 'n Dog - Pet Friendly Café

14
278
0
Published: