Tappy: Send Tasteful Messages
Animation for Tappy
The Client: Tappy is a Swedish company that produces a Tappy app. The main purpose of their product is to show care and gratitude via tasty presents, e.g. a cup of coffee, a cinnamon bun or a milkshake. The client wanted to create an explainer video for the app which could raise branding concept awareness and attract a bigger audience.
Style: For achieving the overall coziness of the app, we decided to make a Cel animation based on client's color palette with simple and cute character design.
Deliverables: 20 second animated video for social media advertisement, in a square format
Project duration: 19 Oct → 19 Nov 2021
---------------------------------------------------------
Character Design & Color palette
Storyboards
Animation: Work in progress
Animatic + Final animation comparison
Credits:
Adam Benyahia – Project manager
Michelle Boman – Background artist
Nadia Börjesson – Creative Director, Background artist, Animator
Natalia Fedoseeva – Lead Animator, Character designer, Compositor, Storyboarder, Sound designer
Myr Svorou – Animator
Erik Thomé – Animator, Character designer
Learn more about Tappy here: https://www.tappy.se
