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Description
Diwan Bookstore, when it opened in 2002, aspired to be a boutique bookstore that fosters book culture in Cairo and contributes to the revival and celebration of Arab and Egyptian culture. For several years, the business strategy focused on building a recognizable brand as a boutique bookstore with a wide range of products and services that focuses on customer service. Eight years later, Diwan Bookstore is a successful business model, spreading to multiple locations around Egypt with plans for greater expansion in the coming years.
Diwan Bookstore transforms buying a book into a cultural retail experience. While maintaining a visually appealing and relaxed ambiance, Diwan Bookstore also prioritizes customer service and satisfaction.
When you enter any Diwan Bookstore, atmosphere dominates. From the welcoming and helpful staff, to the relaxed browsing – these are key components that make Diwan Bookstore a retail experience. In the spirit of creating an environment that values sharing knowledge and culture, events are held almost every week by local and international authors: book launches, author signings and children's storytelling
